Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The rising number of usage occasions is driving sales of sports nutrition products in Latvia, with double-digit current value growth reported in 2023. Historically, sports nutrition products were mainly used by professional athletes and bodybuilders,…
The demand for sleep aids increased during the height of the Coronavirus (COVID-19). Heightened stress and anxiety levels increased the numbers of users and fostered greater use of sleep aids amid health, economic and social uncertainty. The…
The post-Coronavirus (COVID-19) pandemic wave of respiratory infections drove dynamic retail volume and current value growth in paediatric cough/cold remedies in 2022. This followed a strong rebound in demand in 2021, which was, in turn, informed by…
Paediatric consumer health is achieving strong double-digit value growth in 2023 as a result of consumer demand for high-quality consumer health products positioned for children, coupled with rising unit prices and the impact of inflation. Paediatric…
Despite seeing growth levels less than in 2022, 2023 has been a positive year for paediatric consumer health in Lithuania. In spite of soaring inflation caused by the energy crisis as a result of the war in Ukraine, paediatric consumer health will…
The winter of 2022-2023 was a very strong period for paediatric consumer health in Latvia. Children fully returned to schools and kindergartens and consequently common viruses began to circulate in society, with high levels of minor health issues.…
Although smoking prevalence and the number of smokers in Slovakia have been falling gradually, they are still considered high, compared to other European countries. In December 2022, the Slovak government approved an action plan, with a focus on…
The strong wave of influenza in Q1 2023 and the stronger than anticipated return of common respiratory infections are stimulating the demand for many herbal/traditional products in Slovakia at the end of the review period. Herbal/traditional products…
An improved quality of life, higher living standards, and the health and wellness trend (and its associated link with more natural products) is driving volume sales of herbal/traditional products in 2023. Also, consumers are increasingly prepared to…
Herbal/traditional medicine is generally very popular in the Lithuanian market, covering local and international players. The landscape is a sizeable product area in Lithuania, and in 2023, despite soaring inflation caused by an energy crisis,…