Eastern Europe

Having experienced a slowdown during the height of the pandemic, wound care showed signs of greater stability in 2023. This was largely attributable to the rollback of stringent pandemic-related restrictions and a gradual decrease in the public's…

2023 is another year of the wound care category returning to its pre-pandemic sales level. Consumers have resumed their usual active lifestyles following the outbreak of COVID-19. Both adults and children have returned to sports, hiking and other…

According to the Czech Statistical Office, Czech consumers have gained weight. The body mass index (BMI) rose from 25.2 in 2017 to 26.2 in 2022. For a healthy weight, BMI should reach a maximum of 25. In 2022,18% of women and 21% of men suffered from…

According to official statistics, 58% of the Romanian adults are overweight. Another significant cause for concern is that, of children aged between 7 and 9 years old, 30% are overweight and around 15-20% are obese. Even though Romania is just below…

The prevalence of obesity has been increasing in Poland in recent years, with around 25% of the adult population estimated to be obese. Indeed, according to the Organisation for Economic Co-operation and Development (OECD), life expectancy in Poland…

Weight management products continue to have a low consumer base in Estonia. For many consumers, these products are not top of mind or the first choice for tackling weight loss. Still, category growth was registered as some consumers use these…

The market size of vitamins is projected to continue to decrease over 2023, following spikes in demand in 2020 and/or 2021. After two years of record-high retail volume sales, the category has lost momentum, which is only logical given heightened…

In the context of rising consumer health consciousness, many Romanian consumers are coming to perceive their daily habits as unhealthy. For example, many consumers are becoming aware of their irregular eating and inadequate water intake. As they come…

Following a remarkable surge in demand for vitamins during the peak of the pandemic, growth remained fairly modest in retail volume terms in 2023. While vitamins remain a staple in many Polish households, the immense initial demand set a high…

Vitamins recorded strong double-digit growth during the pandemic as consumers purchased products to strengthen their immunity and boost their general health. However, with restrictions lifted and consumers resuming their usual daily activities,…

Healthy lifestyle is the main driver behind the performance of sports nutrition in the Czech Republic. Sports nutrition consumers are more proactive than ever as they feel both positive and negative pressures regarding health and wellbeing. Factors…

Within the sports nutrition market in Romania, protein/energy bars remains the largest category. Indeed, its strength is being reinforced by the increasing trend for physical activity amongst urban consumers, many of whom are more exposed to…

Sports nutrition continued its upward trajectory in 2023, with every type of product seeing enhanced growth in retail volume terms. With the COVID-19 crisis having largely abated, consumers began to pay more attention to their health and wellbeing,…

In 2023, sales of sports nutrition are benefiting from consumers leading increasingly healthy lifestyles and rising nutrition education. In addition, sports nutrition products are now very well perceived as the scepticism among the general public…

Historically, herbal/traditional products account for the vast majority of sleep aids sold in the Czech Republic. Indeed, until slightly prior to the beginning of the review period, herbal/traditional products accounted for all retail sales of sleep…

A study has found that 16% of the Romanian population experience chronic insomnia, while 30% regularly struggle with insomnia. These percentages indicate a significant portion of the population affected by sleep-related issues and this high…

A high proportion of Polish population suffer from sleep disorders, and this problem intensified during the review period. During the COVID-19 pandemic, consumers were forced to deal with high levels of anxiety and stress, which resulted in many…

A significant decrease in the birth rate (per ‘000 population) in 2022 is expected to be followed by a marginal drop over 2023. The demand for assisted reproduction increased by around 15% in 2022, compared to the previous year. However, since this…

Paediatric vitamins and dietary supplements remains the largest area of paediatric consumer health. Romanian parents, following the recommendations of family doctors, are understanding the importance of vitamins to their children’s physical and…

The market for paediatric consumer health showed an improved performance in retail volume terms in 2023. While the COVID-19 outbreak temporarily hindered its progression, it showed signs of a revival during the year, as children spent more time…