Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
While consumer health in Hungary is set to post robust growth in total current value sales in 2023, this is primarily due to inflationary pressures fuelled by the global recovery from the pandemic, the fallout of Russia’s invasion of Ukraine and the…
In 2023, the consumer health market in Bulgaria is set to see steady current value growth, with sales set to continue to fall at constant 2023 prices, though at a slower rate than in the previous year in both cases. Consumer preferences are shifting…
In 2023, analgesics is set to see strong growth supported by rising prices in the context of generally high rates of inflation. After strong growth in 2020 due to stockpiling and decline in 2021, the category returned to growth in 2022 and has…
As consumption patterns continue to stabilise following three years of pandemic-induced disruption, the majority of analgesics categories in Hungary are projected to contract in volume terms in 2023. Rates of decline in most look set to be modest,…
The analgesics market in Bulgaria has reached a mature stage, characterised by steady growth and well-established product offerings. This maturity is evident in the consistent demand for pain relief solutions driven by factors such as an ageing…