Eastern Europe

With high inflation continuing to drive up unit prices and weaken purchasing power among Hungarians, eye care is set to see total volume sales contract for a second consecutive year in 2023. However, the rate of decline should be slower than that…

The maturity of the market in Bulgaria implies that most potential customers are already using or have easy access to eye care products, reaching a saturation point in terms of penetration. This situation can lead to intensified competition among…

According to research, 36% of Serbian citizens admit that they do not care enough about their diets, and this causes digestive problems, with 43% complaining of indigestion, heartburn, and other digestive problems. Indigestion and heartburn are the…

While digestive remedies is poised to post robust growth in total current value sales in 2023, this is mainly due to substantial price hikes amidst persistently high inflation in Hungary. All categories are set to contract in volume terms, in part…

Marketers are increasingly focusing on educating consumers about digestive health, utilising both traditional and digital platforms. Given the sensitive nature of digestive health issues, campaigns are designed to be empathetic and non-intrusive.…