Eastern Europe

The digestive category is not very active within Lithuania. Despite this, in 2023, sales are returning to a pre-pandemic state. Proton pump inhibitors are gaining a share, which was lost by H2 blockers, with brands such as Nolpaza doing well in this…

Amidst significant unit price increases and inflation, digestive remedies is experiencing double-digit retail value growth in 2023, making a strong rebound following the lifting of COVID-19 restrictions and people resuming travel. Paediatric…

The return of international travel to pre-Coronavirus (COVID-19) pandemic levels and the resumption of hectic lifestyles boost the demand for digestive remedies. More and more consumers are keen to resume their pre-pandemic travel norms, regardless…

As the incidence of allergies is rising in Slovakia, consumers continue to purchase allergy eye care products. Over 2023, allergy eye care is expected to follow strong double-digit retail volume growth in 2022 with a good, if much slower, increment.…

Herbal/traditional products remain very popular in Latvia, where they are usually used for tackling minor illnesses. Indeed, consumers in Latvia are already quite familiar with using herbal/traditional remedies for the treatment and prevention of…

Herbal/traditional medicine is generally very popular in the Lithuanian market, covering local and international players. The landscape is a sizeable product area in Lithuania, and in 2023, despite soaring inflation caused by an energy crisis,…

An improved quality of life, higher living standards, and the health and wellness trend (and its associated link with more natural products) is driving volume sales of herbal/traditional products in 2023. Also, consumers are increasingly prepared to…

The strong wave of influenza in Q1 2023 and the stronger than anticipated return of common respiratory infections are stimulating the demand for many herbal/traditional products in Slovakia at the end of the review period. Herbal/traditional products…

Although smoking prevalence and the number of smokers in Slovakia have been falling gradually, they are still considered high, compared to other European countries. In December 2022, the Slovak government approved an action plan, with a focus on…

The winter of 2022-2023 was a very strong period for paediatric consumer health in Latvia. Children fully returned to schools and kindergartens and consequently common viruses began to circulate in society, with high levels of minor health issues.…

Despite seeing growth levels less than in 2022, 2023 has been a positive year for paediatric consumer health in Lithuania. In spite of soaring inflation caused by the energy crisis as a result of the war in Ukraine, paediatric consumer health will…

Paediatric consumer health is achieving strong double-digit value growth in 2023 as a result of consumer demand for high-quality consumer health products positioned for children, coupled with rising unit prices and the impact of inflation. Paediatric…

The post-Coronavirus (COVID-19) pandemic wave of respiratory infections drove dynamic retail volume and current value growth in paediatric cough/cold remedies in 2022. This followed a strong rebound in demand in 2021, which was, in turn, informed by…

The demand for sleep aids increased during the height of the Coronavirus (COVID-19). Heightened stress and anxiety levels increased the numbers of users and fostered greater use of sleep aids amid health, economic and social uncertainty. The…

The rising number of usage occasions is driving sales of sports nutrition products in Latvia, with double-digit current value growth reported in 2023. Historically, sports nutrition products were mainly used by professional athletes and bodybuilders,…

Sports nutrition is gaining ground in 2023, with sales benefiting from lifting all COVID-19 restrictions, seeing consumers returning to an increasingly active lifestyle. In addition, interest in health and sports is continuing to increase and find…

Sports nutrition is an extremely popular category in 2023, especially sports protein powder and non-protein products. These products are equally used by professional body builders and those who exercise regularly and want to build muscle. As a…

In 2023, sports nutrition continues to recover from the general decline in retail volume and value sales in 2020. This downturn was caused by the exigencies of Coronavirus (COVID-19), which saw gyms close amid lockdown and home seclusion measures.…

Although vitamins are still witnessing solid current growth in 2023, demand is now subsiding after several years of dynamic performance during the pandemic years. Retail volume and current value sales are now substantially higher than pre-pandemic…

2023 was a positive year for sales of vitamins in Lithuania. Following the outbreak of COVID-19, new habits have formed in the country, with consumers keen to take care of their immune systems, with a solid and growing focus on preventative health…