Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…
Herbal/traditional products is witnessing a strong performance in 2023, amidst stable consumer demand and rising unit prices in all categories. Inflation has been a key trend driving up unit prices of herbal/traditional products. While the COVID-19…
In Bulgaria, younger consumers are increasingly turning to herbal/traditional products as a natural and holistic alternative to conventional medications. These consumers are at the forefront of the shift towards a more preventive and holistic…
Driven by a greater consumer focus on health and wellness, sales of herbal/traditional products are recording further growth in 2023. There is a growing preference for herbal/traditional over standard products as herbal medicine is deeply rooted in…
Sales of herbal/traditional products are set to record further growth in 2023 as they continue to benefit from the growing trend towards products with natural ingredients, which consumers believe to be just as effective without as many chemical side…
Herbal/traditional products is expected to register a fall in volume sales, with constant value sales being unchanged. Inflation and economic uncertainty leads to consumers cutting back on non-essential consumer health products. In addition, as…
Although overall current value growth for herbal/traditional products in 2023 is set to equal that recorded in 2022, this is mainly due to price hikes amidst soaring inflation in Hungary. With the resultant drop in purchasing power making people much…
Herbal/traditional products remain very popular in Latvia, where they are usually used for tackling minor illnesses. Indeed, consumers in Latvia are already quite familiar with using herbal/traditional remedies for the treatment and prevention of…
Herbal/traditional medicine is generally very popular in the Lithuanian market, covering local and international players. The landscape is a sizeable product area in Lithuania, and in 2023, despite soaring inflation caused by an energy crisis,…
An improved quality of life, higher living standards, and the health and wellness trend (and its associated link with more natural products) is driving volume sales of herbal/traditional products in 2023. Also, consumers are increasingly prepared to…
The market for herb-based remedies and supplements is generally correlative with the broader environment of OTC medicines. For many consumers, the primary focus is on addressing health concerns, with product composition being a secondary…
Herbal/traditional products is benefiting from the broad trend towards products containing natural ingredients that is influencing demand across a wide range of consumer goods categories, including packaged food and soft drinks, as well as consumer…
In 2023, Serbians remain positively disposed towards herbal/traditional products. When it comes to natural medicines and herbal preparations, only 26% of Europeans overall use them in defence against viral infections, but Serbians are significantly…
The strong wave of influenza in Q1 2023 and the stronger than anticipated return of common respiratory infections are stimulating the demand for many herbal/traditional products in Slovakia at the end of the review period. Herbal/traditional products…
Driven by a stronger consumer emphasis on health and wellbeing, current value sales of herbal/traditional products are experiencing moderate growth in 2023. In Slovenia, there is an emerging preference for herbal/traditional products over standard…
Having derived benefits from the search for products offering immunity and general health benefits in the wake of the Coronavirus (COVID-19) pandemic, dietary supplements, as a whole, including herbal/traditional offerings, are seeing a slowdown in…
The pervasive smoking habits in Bulgaria exert a considerable negative effect on the sales of NRT smoking cessation aids. Bulgaria has one of the highest smoking rates in the European Union, with a significant portion of the population addicted to…
In keeping with the trend witnessed throughout the review period, total volume sales of NRT smoking cessation aids have continued to contract in 2023, with all categories set to post negative results in this respect. This is partly explained by the…
According to Euromonitor statistics, around 30% of the Polish population smoke tobacco, with a higher proportion of smokers found amongst men. While this represents a significant improvement compared to figures from the 1990s, mortality from diseases…
A recent study revealed that Romania has one of the highest rates of smoking in Europe, estimated at around 30%. This high smoking rate has a positive impact on the performance of NRT smoking cessation aids, as a significant number of smokers are…