Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2024, contact lenses and solutions in Poland experienced a subtle yet significant shift influenced by demographic and lifestyle factors. The country's inflation slowdown contributed to a marginal increase in average unit prices within the…
The penetration rate of contact lenses in Romania is below the European average, with the country having one of the lowest rates. Moreover, usage of contact lenses in the country remains limited to urban areas and to people with medium to high…
In 2024, eyewear in Poland continued its upward trajectory, particularly in areas such as daily disposable and frequent replacement lenses. Daily disposable lenses, driven by a growing number of individuals with vision impairments, emerged as the…
In 2023, the eyewear landscape in Romania continues to exhibit positive retail value growth, albeit at a more modest pace compared to 2022. This relatively slower dynamic can be attributed to a combination of factors that have influenced the spending…
In 2024, spectacle lenses maintained their position as the primary growth driver within spectacles, surpassing frames and readymade reading glasses in both retail value and volume terms. The necessity for regular replacement of spectacle lenses due…
The performance of spectacles in Romania has been consistently impressive, surpassing expectations and maintaining value, despite the challenges of high inflation. This indicates that Romanians prioritise quality when it comes to choosing their…
Sunglasses continue to exhibit robust growth in eyewear in Poland in 2024, albeit at a slightly slower pace compared to the previous year. Despite economic challenges stemming from the cost-of-living crisis, the category remains one of the…
When selecting a pair of sunglasses, the brand is one of the most important factors that consumers consider. In Romania, esteemed brands like Polaroid and Ray-Ban hold significant appeal, particularly for individuals who strongly consider their…