Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
When selecting a pair of sunglasses, the brand is one of the most important factors that consumers consider. In Romania, esteemed brands like Polaroid and Ray-Ban hold significant appeal, particularly for individuals who strongly consider their…
The performance of spectacles in Romania has been consistently impressive, surpassing expectations and maintaining value, despite the challenges of high inflation. This indicates that Romanians prioritise quality when it comes to choosing their…
In 2023, the eyewear landscape in Romania continues to exhibit positive retail value growth, albeit at a more modest pace compared to 2022. This relatively slower dynamic can be attributed to a combination of factors that have influenced the spending…
The penetration rate of contact lenses in Romania is below the European average, with the country having one of the lowest rates. Moreover, usage of contact lenses in the country remains limited to urban areas and to people with medium to high…