Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2022, more Polish consumers looked for vegan products within ready meals, and due to rising consumer demand, players expanded their portfolios. For instance, Iglotex expanded its vegan portfolio Proste Historie in the form of frozen vegan ready…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
Health and wellness staple foods saw a strong year in terms of value sales growth in 2022, with demand fuelled by a sharp rise in unit prices. Strong sales also came from categories like gluten-free and meat substitutes, as a growing number of Czech…
Health and wellness soft drinks options remained in demand in 2022 in the Czech Republic, with current value growth driven by inflation and product innovation. A gradual shift from retail to on-trade was also visible, as Czech bars and restaurants…
Rising health awareness in the Czech Republic continued to positively impact snacking trends in 2022. Natural ingredients, healthy positioning and product fortification remained in demand. These trends were further supported by new product launches,…