Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Dinnerware posted dynamic double-digit growth in current value terms in 2023 despite the challenges posed by the ongoing economic situation and price fluctuations. In fact, this strong growth was in part due to the economic uncertainty and challenges…
In 2023, the demand for decorative paint surged within Ukraine with the category reporting dynamic growth both in current value and retail volume terms. This was driven by the trend towards home renovation and personalisation, amplified by the…
Bath textiles saw double-digit growth in current value terms in 2023. This was attributed to the availability of an increasingly wide assortment of high-quality bath textiles products through online retailers like IDEIA. This expanding online…
Home and garden in Ukraine experienced notable growth in current value terms in 2023 despite ongoing economic challenges and the impact of Russia’s ongoing war in the country. The overall recovery of the economy, with a 5% increase in real GDP…
Gardening registered strong growth in current value terms in Ukraine in 2023 despite economic challenges. With decreasing purchasing power impacting households, many turned to planting gardens as a practical and cost-effective way to supplement their…
Dinnerware and beverageware experienced growth in 2023 in current value terms which was attributed in part to a notable shift among Romanians towards premium products. The shift towards premium products, particularly in categories such as food…
Despite high inflation and rising production costs, the prices of power tools and hand tools were seen to have stabilised and in some cases even declined in 2023. This was due to popular chained retailers such as Leroy Merlin optimising their supply…
Against a backdrop of soaring inflation and a sharp rise in the cost of living, disposable income continued to decline in 2023 forcing some Romanians to buy cheaper second-hand home furnishings or to postpone their purchases altogether. To attract…
Home and garden in Romania experienced steady growth in current value terms in 2023, albeit at a slower rate than in 2022. Growth was largely driven by several macroeconomic factors such as elevated inflation, fluctuating GDP growth, and rising…
Gardening registered double-digit growth in current value terms across all categories in 2023, with more consumers becoming aware of the available products on the market. Retailers have been offering an increasingly diverse array of products, both in…