Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Most air care subcategories performed positively in retail volume and value terms in 2023 due to consumers' growing desire for a cosy atmosphere and a pleasant home ambience. However, the increase of the landscape related to home air care - such as…
Apart from electric air fresheners, all other air care products witnessed a decline in retail volume terms in 2023. In the face of rising costs of living, consumers are choosing to economise and cut down on unnecessary purchases, which includes most…
Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…