Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In Bulgaria's other hot drinks category, chocolate-based flavoured powder drinks maintains the largest volume share despite facing several challenges. These challenges include declining birth rates and a growing consumer preference for low-sugar…
Other hot drinks is expected to register slight volume growth in 2023. That being said, continuing rising prices is still hitting profit margins and constant value sales are expected to fall. Ongoing population decline also dampens sales somewhat.…
Other plant-based hot drinks showed the fastest volume and value growth in other drinks in 2023. As more Estonians adopt vegetarian, vegan, or plant-based diets due to environmental concerns or dairy allergy/intolerance, the demand for alternatives…
Other hot drinks is expected to register healthy constant value and positive volume growth in 2023. Within foodservice, volume growth is very healthier, reaching the double-digits, and boosted by increasing numbers of foreign tourists, as well as an…
Other hot drinks, often considered treats given to children by their parents, faced challenges in Hungary in 2023. The volume sales of other hot drinks declined, primarily due to the stability or even decline in the demographic profile of…
Other hot drinks retained a relatively niche presence in Lativa in 2023, with little interest on the part of consumers and retailers. Other plant-based hot drinks led retail volume and value sales, due to the popularity of barley-and chicory-based…
Other hot drinks registered positive retail volume growth in 2023, unlike tea and coffee. After a small decline in 2020, demand for other hot drinks has recovered, with positive volume growth recorded from 2021. Children returning to school has…
Other hot drinks recovered moderately in retail volume terms in 2023, having seen a continuous decline in the COVID-19 crisis and during the immediate post-pandemic period. The impact of the high rate of inflation was felt on the unit prices in the…
Other hot drinks continues to face the threat of high inflation in 2023, with pressure on costs resulting in further price rises. Consumers are seeking more budget-friendly options in this category, with a shift away from premium and gourmet hot…
The growth of other hot drinks in 2023 resulted from consumption changes noted during COVID-19, when working from home and studying from home became the norm. During this time, chocolate-based flavoured powder drinks, targeting children, saw an…
The return of consumers to pre-pandemic lifestyles has triggered intensified competition with on-trade establishments. With consumers spending more time outside their homes and seeking on-the-go options, on-trade sales are experiencing slower growth…
Price promotions and discounts reigned supreme among marketing activities as Slovak consumers exhibited thrifty shopping behaviour in 2023. Selective shopping encompassed a prioritisation of essential goods in an attempt to save money, or simply a…
Other hot drinks witnessed steady volume growth in 2023, which mainly consists of chocolate-based flavoured powder drinks for children. However, in recent years, category players have been making efforts within chocolate-based flavoured powder drinks…
A deterioration of the economic situation in 2023, caused by still high inflation and steep increases in prices, hit the demand for other hot drinks in the Czech Republic. As consumers faced higher cost of living pressures, they looked to reduce…
Chocolate-based flavoured powder drinks was one of the hardest hit categories by Russia's invasion of Ukraine with sales plummeting in 2022. This is due in large part to the fact the key target audience for these products are kids, many of which left…
This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…
The picture is positive for tea in 2023. Current value growth is expected to register a double-digit increase, as price continue to rise. However, constant value growth is also expected to register a moderate increase, as is volume growth. Tea still…
In response to rising prices and decreasing incomes, Bulgarian consumers are increasingly favouring local tea brands over international ones. This preference is driven by the perception that local brands offer higher quality at more affordable…
Tea fares better than coffee in 2023, with a slight increase in volume sales. However, this is mainly due to it being a much less mature product. That being said, continuing rising prices is still hitting profit margins and constant value sales are…
Black tea recorded the fastest value growth in 2023 due to the rising popularity of premium and speciality black teas. Consumers are willing to pay a premium for high-quality black teas sourced from specific regions, with unique flavours, such as the…