Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Value sales are still relatively low in what is an immature product area, which still has plenty of room for growth. As such, though prices are still on the rise, it is expected to register moderate volume growth in 2023. Chocolate-based flavoured…
The year 2023 has been characterized by another year of high inflation, with consumers struggling with costs. Despite this, coffee is gaining popularity not only in cafés, but also at home and in the workplace, with a growing interest in speciality…
The hot drinks market in Bulgaria in 2023 is significantly influenced by the cost-of-living crisis. With an inflation rate among the highest in the EU, Bulgarian consumers are experiencing squeezed disposable incomes and escalating grocery product…
Overall, retail volume sales for hot drinks are expected to fall marginally, due to a slight fall in volume sales for coffee, which is by far the most popular hot drink in Bosnia-Herzegovina. Continuing population decline dampens volume sales, as…
High inflation continues to exert a strong impact on the coffee category in 2023, putting pressure on all parts of the industry, from production to consumption. Coffee production is labour intensive, but also incurs costs in terms of fertilizers,…
Instant coffee in Bulgaria is experiencing a phase of stagnation, primarily due to the outdated perception of instant coffee compared to more modern alternatives like capsule coffee and bean-grinding machines. The demographic of instant coffee users…
While coffee is expected to register double-digit current value growth, volume sales are expected to fall marginally. A couple of factors are expected to lead to the slight volume decline. Continuing price rises dampen volume sales, as does…
Tea continued to experience significant price increases in 2023, mirroring the trend observed across other hot beverage categories. While coffee remains a staple in Hungarian households, tea is often perceived as a seasonal beverage primarily…
Other hot drinks, often considered treats given to children by their parents, faced challenges in Hungary in 2023. The volume sales of other hot drinks declined, primarily due to the stability or even decline in the demographic profile of…
Hot drinks in Hungary experienced stagnant volume growth in 2023 due to unfavourable economic conditions and significant price increases. Consumers responded to these challenges by reducing their consumption of hot drinks or switching to lower-priced…