Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The PET bottle is the dominant pack type in Polish soft drinks, in the retail channel in particular. PET bottles are seen as a convenient option for many soft drink products, such as carbonates and bottled water, as they come in various pack sizes,…
Flexible packaging is the favoured choice in hot drinks packaging in Poland, boasting the highest retail unit volume sales, especially in categories like tea and coffee. Among flexible packaging options, flexible plastic is the most popular pack…
The continued trend of bulk buying, even post-pandemic, coupled with a preference for online shopping, has led consumers to opt for larger quantities of bottled water, prioritising cost-effectiveness and stockpiling. Multipack offerings can help…
Coffee is the most popular hot drink in Romania, with coffee packaging thus dominating overall sales in the hot drinks industry. This results in the dominance of flexible aluminium/plastic, due to the popularity of vacuum-packed coffee bricks. Most…
In 2022, Romania’s packaging industry witnessed dynamic shifts influenced by economic challenges and consumer preferences. Larger pack sizes became the preferred choice across a variety of categories, offering consumers economic advantages amid…
In 2022, packaging in Poland was becoming increasingly influenced again by pre-pandemic lifestyles and practices. For example, sugar confectionery experienced a significant shift towards smaller packaging options. The more compact sizes helped to…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
The briefing examines how the pulp commodity performs globally and in the largest countries in terms of supply and production. The report also provides data and analysis on pulp price dynamics, as well as trends across key commodity-consuming…
While thin wall plastic containers and glass jars remained the most popular packaging types for sweet spreads in Romania at the end of the review period, the niche of other rigid containers continued to record strong growth within chocolate spreads.…
The use of PET bottles as a pack type for sauces, dips and condiments continued to gain momentum in 2022 for a number of reasons. Firstly, local consumers appreciate the transparency of this pack type as they can see the texture, colour and…