Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

 
Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

USD 1,325
Country Report

Writing Instruments in Poland

Jan 2024

There was modest volume growth in 2022, partly due to an influx of Ukrainian refugees fleeing the Russian invasion and partly as a result of a post-pandemic return to regular school and work patterns. However writing instruments saw a decline in…

USD 990
Country Report

Traditional and Connected Watches in Poland

Jan 2024

For traditional and high-end watches, brick-and-mortar retailers remain the preferred distribution channel in Poland, with jewellery and watch specialists accounting for the large majority of sales in 2023. The tactile experience of seeing and…

USD 990
Country Report

Personal Accessories in Poland

Jan 2024

In 2023, inflation had a significant impact on personal accessories in Poland. The cost of living and average unit prices of essential items increased, leading Polish consumers to gravitate towards more affordable and durable products, especially in…

USD 1,210
Country Report

Jewellery in Poland

Jan 2024

The affordability of lab-grown diamonds is a significant factor in their growing popularity in Poland. With prices up to 85% lower than natural diamonds of identical carat weight and grade, lab-grown diamonds present a cost-effective alternative for…

USD 990
Country Report

Bags and Luggage in Poland

Jan 2024

The lifting of travel restrictions post-COVID-19 has had a positive impact on luggage, backpacks, business bags and handbags with these subcategories, particularly luggage, registering growth in both current retail value terms, albeit at a slower…

USD 990
Country Report

Writing Instruments in Romania

Jan 2024

Following interruption during COVID-19-related restrictions and widespread homeschooling, the accelerating ‘back to work’ trend has led to both volume and current value sales growth of writing instruments in Romania in 2023.

USD 990
Country Report

Traditional and Connected Watches in Romania

Jan 2024

The challenging economic climate has significantly impacted consumer behaviour in Romania when it comes to watches. Some consumers, whose budgets have been constrained by inflation, have opted for more affordable products or delayed their purchases,…

USD 990
Country Report

Personal Accessories in Romania

Jan 2024

Even though inflation remained high in Romania in 2023, personal accessories saw growth in both current value and volume terms. Romanians are increasingly preoccupied with improving their personal image, and despite declining purchasing power, they…

USD 1,210
Country Report

Jewellery in Romania

Jan 2024

Amid challenging economic conditions, local consumers have shown a rising interest in investing in fine jewellery, particularly gold. Fine jewellery has also gained popularity as a high-value gift item. In addition, the lifting of pandemic…

USD 990
Country Report

Bags and Luggage in Romania

Jan 2024

Despite the prevailing inflation in Romania, bags and luggage continued to exhibit growth. Average unit prices surged in 2022 and 2023 due to increased costs associated with energy, raw materials, and other factors. This led many Romanians to opt for…

USD 990
Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

USD 1,325
Strategy Briefing

Global Inflation Tracker: Q3 2022

Sep 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

USD 1,325
Strategy Briefing

Cities Household Necessities Spending Index

Jun 2022

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

USD 1,325
Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

USD 1,325
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