Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In pet care in the Czech Republic, 2024 is expected to be a cooling year. There was a surge in pet care demand in the wake of the Coronavirus (COVID-19) pandemic, although the effects of the war in Ukraine and high inflation increased the…
Within pet products in the Czech Republic, the demand for the cat litter has grown steadily. As this product type is tied to cat ownership, the rising cat population in the wake of the Coronavirus (COVID-19) crisis is helping the category to develop…
Cat food in Bulgaria is expected to continue increasing in both volume and value sales in 2024. This is partly due to growth in Bulgaria’s pet cat population, though the primary drivers of volume sales remain pet humanisation, rising awareness of the…
The trend in cat food in Hungary of offering variations for picky cats is becoming more prominent, especially with the increasing ownership of cats, which has reached over one third of Hungarian households. As the cat population is growing…
Value sales of dog food in Bulgaria are set to experience moderate growth in 2024. Much of this growth will be based on the further penetration of prepared food due to pet owners' higher awareness of the health and nutritional benefits of industrial…
In dog food in Hungary, the economy and premium segments stand out as growth drivers, suggesting a level of polarisation in the demand of dog owners. Dry dog food is set to overtake wet dog food to become the biggest contributor to retail volume…
The majority of categories in other pet food are set to develop positively in 2024, especially in value as opposed to volume terms due to their price retention at a relatively high level. Category growth will be based mainly on increasing knowledge…
Other pet food in Hungary is seeing a growing demand for products featuring 100% natural ingredients and grain-free formulas, as well as vegan options. Options like Fressnapf Hungária’s Real Nature Optimal Menu for small mammals exemplify this trend,…
Sales of pet care in Bulgaria continued to grow based on the potential of prepared food due to its current low share. Dog and cat food remained the main growth driver of the pet care market as dogs and cats continued to be the main pet population in…
Pet care in Hungary recorded strong double-digit retail current value growth in 2022 and 2023, with a high single-digit increase projected over 2024. Such growth is rooted in high inflation, as retail volume sales are expected to continue to drop at…