Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Pet products is expected to see current value growth in Ukraine in 2024. Manufacturers of cat litter are experimenting with different raw materials to provide high functionality and manage the increased costs they are facing. Besides the popular…
In 2024, cat litter sales remain stable supporting the positive development of pet products in Slovakia. Consumers typically buy cat litter on price discounts and will compare prices using online tools from Heureka.sk and other retailers to identify…
Pet products in Romania are set to see double-digit growth in current value terms in 2024, continuing the trend of the previous year. Despite the high cost of living, consumers will remain willing to lavish their pets with care and attention, in…
Pet products in Poland is expected to register value growth, though not as high as for pet food. However, one segment that is expected to register significant growth is pet clothing. This growth reflects a global movement towards pet humanisation,…
Pet care is set to see continued growth in Ukraine in 2024. Having seen volumes fall following the Russian invasion of the country in 2022, the market returned to growth in the following year. The positive sales performance in wartime is related to…
The performance of pet care in Slovakia is being hampered by unit price growth and marginal fluctuations in pet populations during 2024, with retail volume sales rising only slightly. In current value terms, pet care posted healthy growth thanks to…
Pet Care in Romania is expected to see a return to positive volume growth in 2024, following the decline of the previous year. This will be due in a large part to waning inflationary pressures, which will have a positive impact on real household…
It is expected to be a positive picture for pet care in Poland in 2024, with both healthy double-digit current and constant value growth. An improving economic picture is also expected to support this growth, as inflation eases significantly and real…
Other pet food is set to see significant current value growth in Ukraine in 2024. The other pet population is expected to rise slightly in 2024 having experienced a marked decline in 2022 as war broke out following the Russian invasion and a further…
Unit price growth and changes in the pet population were the two major factors determining other pet food sales growth in Slovakia during 2023, although prices began to stabilise in 2024. For mammals and reptiles, the pet population was down slightly…