Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

 
Strategy Briefing

The New Normal: Permanent Shifts Expected in the Retail and Hospitality Industries

Nov 2020

As the COVID-19 pandemic drives seismic shifts across consumer markets, the key question facing business strategists is which of these changes are more reactionary in nature versus signalling the start of a long-term behavioural shift. This briefing…

USD 1,325
Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

USD 1,325
Strategy Briefing

Top Five Digital Consumer Trends in 2022

Feb 2022

Technological advances in 2022 will continue to reshape shopping behaviour for digitally-savvy consumers. This report explores the top five tech-driven trends expected to reshape commerce the most in the year ahead. Some of the trends included in…

USD 1,325
Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

USD 1,325
Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

USD 1,325
Strategy Briefing

Transition to E-Commerce: Industries Most Ready to Expand into Digital Trade

Dec 2022

This report examines e-commerce usage and revenue share from e-commerce in different industries and countries. The e-commerce index helps to better understand which industries are leading and identify key success factors. The briefing also analysis…

USD 1,325
Country Report

Vending in Bulgaria

Feb 2024

Vending in Bulgaria performed strongly in 2023, registering double-digit value growth, as well an increase in constant value sales, despite continuing high inflation. Convenience and on-the-go consumption drove consumer demand. While hot and soft…

USD 1,195
Country Report

Vending in Hungary

Feb 2024

Sales in vending were being supported in Hungary in 2023, due to the number of vending machines increasing. Vending is seen as a beneficial model for retail, as it does not require a cashier to serve the customers, thus cuts down on labour and…

USD 1,195
Country Report

Vending in Poland

Mar 2024

In 2023, vending recorded strong sales in current value terms. Vending value sales are being driven by the increase in the number of vending machines offering drinks and snacks, as well as the technological replacement of hot drink machines with…

USD 1,195
Country Report

Vending in Romania

Mar 2024

In 2023, vending in Romania showcased positive retail value growth, benefiting from the elimination of COVID-19 restrictions in March 2022. This led consumers to return to office work, with free movement outside of the home, enabling the recovery of…

USD 1,195
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