Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Liquid concentrates maintained a larger market size than powder concentrates, underpinned by a stronger retail presence and heavier marketing support. Highlighting the advantages of liquid concentrates, such as ease-of-use and flavour variety, has…
Concentrates is enjoying solid growth in 2023, fuelled mostly by flavour innovations which are driving consumer interest in concentrates. Consumers have become more attracted to concentrates as they present good value for money in the persisting…
The demand for both liquid and powder concentrates was in decline prior to the review period. The downward trajectory continued through the review period, including 2023. With price increases in a highly inflationary climate, consumers reduced their…
Demand for concentrates is very limited in Ukraine, although the category did see a return to growth in retail volume terms in 2023 with these products benefiting from their affordability. Concentrates are mainly consumed by price-sensitive older…
Energy drinks is expected to register healthy volume growth in 2023. Energy drinks have a loyal fan base. Consumers lead increasingly busy lives and in particular younger people appreciate the boost from energy drinks, both for physical activities…