Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

 
Country Report

Soft Drinks in Hungary

Dec 2023

High inflation exerted significant pressure on consumer spending, negatively impacting soft drinks in 2023. Many consumers were forced to curtail their spending on non-essential items, leading to a decline in soft drink consumption. Strong product…

USD 2,450
Country Report

Soft Drinks in Latvia

Jan 2024

Due to rising inflation and economic uncertainty in Latvia, off-trade volume sales of soft drinks declined in 2023. With rising prices, disposable incomes were reduced, leading many to adapt their buying habits, reducing purchases of non-essential…

USD 2,450
Country Report

Soft Drinks in Lithuania

Jan 2024

Sales in soft drinks remain in a decline in Lithuania in 2023, albeit showing a less steep slump in off-trade volume terms than seen in 2022. This is attributed to ongoing economic challenges, starting with the era of the pandemic, following into the…

USD 2,450
Country Report

Soft Drinks in North Macedonia

Jan 2024

Soft drinks achieved minimal off-trade volume growth and double-digit off-trade value growth in North Macedonia in 2023 amidst rising unit prices and the broader impact of inflation. The on-trade recovery of soft drinks continued during the year,…

USD 2,450
Country Report

Soft Drinks in Poland

Dec 2023

Soft drinks in Poland witnessed a decline in volume sales in 2023, following a second year of double-digit inflation. The steep growth in unit prices led to weaker demand for soft drinks, with some categories suffering more than the previous year.…

USD 2,450
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