Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Despite being an emerging product in Poland, sports drinks saw volume sales growth slow in 2023, due to ongoing inflation and diminishing purchasing power. Nevertheless, it was still one of the top performing categories in soft drinks. The importance…
Following a decline in sales due to the outbreak of COVID-19 in 2020, sports drinks continued to gain ground in 2023, posting increased off-trade volume and value sales. With no restrictions in place, Romanians have become more willing to engage in…
Sports drinks in Serbia witnessed a notable increase in volume sales attributed primarily to the expanding consumer base. The awareness surrounding sports drinks continues to grow, with a broader spectrum of Serbians, not just athletes, becoming more…
The competition to sports drinks in Slovakia in 2023 came increasingly from functional bottled water, including bottled water products positioned as being rich in minerals, such as magnesium. This was because of the overlapping of the potential…
The sport drinks category is growing well in Slovenia, due to the growing importance of sports and fitness activities in Slovenia. Many individuals are now focused on being active while being more educated on the benefits that sports drinks offer.…