Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Juice in Hungary faced significant challenges in 2023 due to high inflation rates and rising prices. Across all juice categories, except for coconut and other plant waters, sales volume experienced a substantial decline. This decline can be…
100% juice is posting stable growth in Bulgaria in 2023, maintaining popularity due to its perceived freshness, nutritional value and alignment with health and wellness trends. Despite this, its growth potential is somewhat hampered by ongoing…
For a significant period, energy drinks seemed to be resistant to all negative factors influencing the soft drinks category. It registered solid volume growth in 2021, when many categories declined due to the rising prices caused by the newly…
The previously robust growth of energy drinks in Hungary experienced a slowdown in 2023. This slowdown is primarily attributed to the significant increase in prices for food and beverages, which prompted consumers to reduce their purchases of…
Energy drinks benefits from constant innovation and improved distribution. Producers are challenging traditional perceptions of energy drinks by introducing sugar-free variants and incorporating healthier ingredients like fruit juice, green tea or…
In 2023, powder concentrates registered a significant price growth of 30%. Players had done all they could to prevent prices rising in 2021 and 2022. In addition, concentrates escaped the impact of the sugar tax, due to a loophole, and this meant…
Liquid concentrates demonstrated remarkable resilience amidst the inflationary pressures that affected other soft drinks. This can be attributed to their perceived affordability during the economically challenging period, leading consumers to shift…
In Bulgaria, liquid concentrates have emerged as a cost-effective option for soft drink preparation amid tightened household budgets. This shift towards more affordable alternatives has temporarily slowed the category's decline. However, concentrates…
In 2023, retail volume sales of carbonates fell back into decline. Carbonates was still recovering from the sharp price increases caused by Poland’s sugar tax in 2021, when high inflation caused further price shocks for consumers. Although unit price…
Regular cola carbonates, as a product area, experienced a more moderate decline in sales volume than non-cola carbonates in 2023, despite significant price increases. This can be attributed to the enduring popularity of cola flavour among consumers…