Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2023, energy drinks saw strong increases in on- and off-trade volume and current value growth. In the retail channel, double-digit volume growth was tied to the robustness of remote work set-ups, which could blur the line between work and personal…
Concentrates is enjoying solid growth in 2023, fuelled mostly by flavour innovations which are driving consumer interest in concentrates. Consumers have become more attracted to concentrates as they present good value for money in the persisting…
Off-trade sales declined in 2023, with concentrates being a relatively small category in Latvia, which registered minimal growth over the review period. While its performance was positive in 2020, with people spending more time at home, sales began…
The powder format continued to register the fastest off-trade volume and current value growth in concentrates in 2023. The popularity of powder concentrates stems from their cost-effectiveness, portability, ease of preparation and long shelf life.…
Carbonates is growing steadily in volume terms and is the best performing category, as reduced-sugar products gain ground due to healthier lifestyles. Consumers are now more aware of the negative health effects of sugar and are seeking to lower their…