Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Away-from-home tissue and hygiene in Serbia has been supported by the return to pre-pandemic lifestyles, which has boosted tissue sales. Horeca is the most important channel for away-from-home tissue in Serbia and the recovery of this channel in 2023…
The prevailing economic landscape in Romania in 2023 was characterised by persistent inflationary pressures, exerting upward pressure on unit prices across various product categories, including wipes. Rising costs associated with raw materials and…
In 2023, wipes in Poland recorded double-digit retail value growth, with these high levels of growth driven by ongoing price rises. General purpose wipes continued to experience positive retail volume growth as consumers increasingly appreciated the…
In 2023, current value sales of wipes witnessed a second year of double-digit growth in North Macedonia. Much of this growth was fuelled by inflation which led to price increases. Despite lowering birth rates and inflationary pressures, baby wipes…
Throughout 2023, players in retail tissue in Romania contended with persistent challenges stemming from inflation and escalating prices of raw materials and energy. These factors compelled some players to adjust their pricing strategies, passing on a…
In 2023, the tissue and hygiene landscape in Poland recorded positive, double-digit retail value growth, driven by rising price points. As such, while value sales were high, retail volume was challenged in areas viewed as unessential, including…
Tissue and hygiene in Macedonia was challenged by high inflation for the second consecutive year in 2023. Although, the rate of inflation is lower compared to 2022, it remained well above normal levels in Macedonia. High inflation has stifled volume…
Inflation in 2023 influenced Romanians' shopping behaviour for retail tissue. Unit prices continued to rise due to increased costs associated with raw materials and energy, as well as the trend towards premiumisation. This led to further polarisation…
In 2023, retail tissue in Poland registered double-digit retail value growth, the result of high inflation and rising price points. As manufacturers faced increased production costs, these were passed on to consumers, resulting in higher unit prices.…