Eastern Europe

Retail tissue in North Macedonia witnessed limited volume growth in 2023, due to the lacklustre performance of toilet paper. Consumption has been impinged by cost of living pressures and significant price increases across all retail tissue products,…

Retail adult incontinence in Romania witnessed a notable surge in sales during 2023, reflecting a robust upward trajectory fuelled by heightened consumer awareness. As societal perceptions surrounding incontinence products continue to evolve, there…

In 2023, the ageing population in Poland drove sales in adult retail incontinence goods, which saw positive, double-digit retail volume and value growth. As the number of older adults in need of special health assistance rose, this was accompanied by…

Consumer demand for retail adult incontinence products in North Macedonia remained stable despite the cost of living challenges facing consumers in 2024. These can be essential products for the elderly as well as those struggling with lifestyle…

The persistently high inflation rates in 2023 prompted Romanian consumers to adjust their purchasing behaviour, adopting a more cautious approach towards nappies/diapers/pants. With the economic landscape presenting challenges, consumers sought…

In 2023, nappies/diapers/pants in Poland recorded positive retail value sales, driven by rising price points. As such, despite these positive results, retail volume sales declined. The falling birth rate is negatively impacting sales opportunities in…

In 2023, nappies/diapers/pants in North Macedonia is under pressure from declining retail volume growth. The falling birth rate is directly influencing sales, as fewer babies are born in the country. The migration of younger adults is also an issue…

Despite the challenging economic climate, the demand for menstrual care products in Romania saw a steady increase in both value and volume sales throughout 2023. This growth can be attributed to a more educated and informed consumer base, which is…

In 2023, the menstrual care landscape in Poland recorded double-digit retail value growth and positive retail volume sales. The rising demand for menstrual care is linked to positive demographic trends, which have expanded the consumer base. The…

Menstrual care in North Macedonia saw volume sales decline in 2023 as consumers made cutbacks in the face of higher costs of living. Consumers chose to economise and prioritise only essential purchases of menstrual care due to pressure on disposable…

Despite persistent inflationary pressures impacting the budgets of many Romanians in 2023, there was a notable uptick in social activities such as dining out and traveling compared to the previous year, benefiting sales of away-from-home tissue and…

In 2023, the away-from-home (AFH) tissue and hygiene landscape in Poland saw positive double-digit value growth as the landscape continued to recover from the impact of COVID-19. A strong recovery was particularly noted from the HORECA (Hotel,…

In North Macedonia, public and private sector investments in away-from-home tissue and hygiene products remained stable in 2023, resulting in moderate volume growth. In combination with the significant price increases and the impact of inflation,…

The sales performance of wipes in Lithuania faced multifaceted challenges throughout 2023. Despite being a staple household item, the product area encountered hurdles stemming from factors such as a restricted and, in some instances, diminishing…

Moist toilet wipes experienced an unprecedented surge in demand throughout 2023, marking a significant milestone in the evolution of the wipes market. This surge was reflected in both value and volume metrics, with notable implications for consumer…

In 2023, wipes recorded high levels of double-digit retail value growth in Hungary, driven by rising price points. As such, while the overall retail value was positive, retail volume levels were challenged. Personal wipes, moist toilet wipes, baby…

In the year 2023, tissue and hygiene products sales in Lithuania experienced a gradual return to normalcy as the effects of the pandemic began to subside. However, despite this transition, the product area faced persistent challenges stemming from…

Tissue and hygiene in 2023 witnessed substantial expansion, encompassing both retail and away-from-home tissue and hygiene products. This growth is underpinned by a multitude of factors, notably the elevated standards of personal hygiene and a…

In 2023, the tissue and hygiene landscape in Hungary was impacted by high levels of inflation and rising prices, resulting in double-digit retail value growth. However, retail volume levels were challenged, with consumers adapting their purchasing…

RX/reimbursement adult incontinence in Lithuania experienced significant growth in 2023, largely driven by state support and legislative changes. The decrease in prices for Rx products by 20-30% from July 1, 2023, provided a substantial boost to…