Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Overall, wipes saw volume sales decline in Ukraine in 2023. However, deodorant wipes experienced a notable increase in volume and value sales during the year. This growth was largely a result of deodorant wipes being a relatively small and emerging…
Tissue and hygiene saw decline in both volume and value terms in Ukraine in 2023. This performance was connected with the mass migration of people from the country due to ongoing military actions. The substantial population shift has resulted in a…
Toilet paper performed relatively well in retail tissue in Ukraine in 2023. This can be attributed to its status as a fundamental commodity, maintaining robust demand even amidst declining revenues in the tissue market. Notably, toilet paper…
Retail adult incontinence demonstrated growth in Ukraine in 2023, fuelled by multiple factors, including a rise in the number of individuals affected by illness and injuries due to the war, increased awareness of the convenience of these products,…
The decline in the nappies/diapers/pants category in Ukraine in 2023 can be attributed to the dual impact of a declining birth rate and children leaving the country due to the ongoing war. The diminishing number of births directly contributed to…