Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Consumer demand for retail adult incontinence and consumption habits is ongoing, which led to growth in volume sales in the country in 2023. This was due mainly to the ageing Czech population, with an increase in the demographic aged 65 and over, the…
Retail adult incontinence continued to exhibit stable volume sales growth in Georgia in 2023. However, the absence of prescription or reimbursement schemes for adult incontinence products remains a challenge. Consequently, consumers must either…
The surge in volume growth for light adult incontinence products in 2023 reflects an increasing trend towards proactive health management among consumers in Estonia. With a growing emphasis on personal wellness, individuals are seeking solutions that…
An ageing population continued to support retail sales of adult incontinence products in Croatia in 2023. Rising product awareness and increasing availability in Croatian retailers further contributed to a positive performance. In addition, the…
Retail adult incontinence in Bulgaria continued to witness robust growth in 2023, both in retail volume and current value terms, supported by the ageing population and growing urological problems. Rising demand was due mainly to an expansion of the…