Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Although smoking prevalence among the local population continued to decline in 2022, retail sales of cigarettes continued to rise in value and volume terms. The ongoing decline of illicit cigarettes has boosted retail volume sales in Poland, with…
Cigarettes continued to decline in volume terms in 2022 as a result of the trend of waning smoking prevalence. The generational shift has contributed to enhancing the influence of the increasingly prominent health and wellness trend, which is driving…
Tobacco registered constant value and volume growth in 2022, despite high inflation, which was caused the energy crisis stemming from the war in Ukraine. Geopolitical tensions in the region also led to a significant increase in the number of…
E-vapour products registered healthy constant value growth in 2022, in spite of high inflation. E-liquids remained highly fragmented in 2022, with the relatively low average disposable incomes of local consumers encouraging strong price competition.…
There was a significant increase in volume sales for cigars and cigarillos in 2022, and in particular for cigarillos. With society fully opened up, post pandemic lockdowns, this led to an increase in volume sales, as there was more socialising. The…