Eastern Europe

Cigarettes continued to decline in volume terms in 2022 as a result of the trend of waning smoking prevalence. The generational shift has contributed to enhancing the influence of the increasingly prominent health and wellness trend, which is driving…

In 2022, there was a further fall in volume sales. Twice yearly tax hikes on cigarettes, which are scheduled to continue until 2025, are making cigarettes very expensive. This was on top of high inflation in 2022, which was caused by an energy…

Volume sales increased significantly in 2022, in spite of high inflation stemming from the energy crisis caused by the war in Ukraine. Part of the reason for the increased consumption of cigarettes was high stress levels, due to the uncertain…

Cigars, cigarillos and smoking tobacco continued to achieve very strong volume growth rates in 2022. Cigars achieved the fastest growth, driven by the growing demand amongst younger adult consumers who often consume these products to showcase…

While volume sales fell for cigarettes in 2022, it was a different story for cigars and cigarillos. Several factors led to a healthy volume increase. Firstly, with pandemic restrictions completely removed, and people socialising again, this boosted…

Cigars and cigarillos registered significant volume decline in 2022. With cigars and cigarillos being more expensive than cigarettes, smokers opted for cigarettes instead, due to high inflation. In addition, with pandemic restrictions being…

Heated tobacco was the fastest growing tobacco product in Slovenia in 2022, with volume sales increasing significantly. Consumers see it as a compromise between smoking and adapting a habit that is less harmful for their health. While promotion of…

For e-vapour products, there was a significant increase in constant value sales. In particular, closed single-use vaping systems registered growth, though from a low base. Since the main consumers of e-vapour products are young, they have limited…

Heated tobacco and tobacco heating devices performed strongly in 2022, with both categories recording double-digit growth in volume and current value terms. This was partly because sales were emerging from a relatively low base, as these product…

Smoking prevalence continued to decline in North Macedonia in 2022 under the influence of the health and wellness trends, as fewer people are starting to smoke, especially amongst younger generations. This trend negatively impacted sales of…