Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Cigarettes recorded a strong unit volume decline in 2022, losing around a fifth of their sales in this year. However, given the backdrop in the country during 2022, cigarettes could actually be said to have showed a slightly better performance than…
Cigars, cigarillos and smoking tobacco all recorded major sales declines in unit volume terms in 2022, hit by a marked reduction in the assortment that was available as well as frequent out-of-stock situations, which were related to economic, import…
Although heated tobacco recorded declining sales in both volume and real value (at constant 2022 prices) terms, it managed to register modest growth in current value terms in 2022, which was seen as not too bad a performance given Ukraine was…
As with all fmcg industries in the country, the war has strongly impacted the tobacco market in Ukraine. For example, there is a much-diminished consumer base, with approximately eight million people – some 20% of the population – estimated to have…
Retail volume sales of cigarettes generated positive growth during 2022, despite the declines seen in smoking prevalence in the country over the course of the year. The main reason for this seemingly anomalous situation is the significant decline…
Retail volume sales of cigarettes continued declining in 2022 and at a faster rate than during the previous year. Consumers are already aware of the threat posed by smoking, but the pandemic created a more immediate threat which served as further…
2022 saw significant declines in demand for cigars and cigarillos. In cigars, the sales declines registered in 2022 form part of long-term negative sales trends that have been evident in the category for many years. In cigarillos meanwhile, declining…
Sales of cigarillos boomed in 2020 and 2021. Part of this growth stemmed from the excise tax tariff on these products, which allowed players to be more flexible with their pricing. Price fighter cigarillos in particular saw exceptional growth in…
Sales of e-vapour products posted double-digit growth in current value terms in 2022, following a very successful couple of years in 2020 and 2021. Closed system single use products remained the most popular option in 2022 with the category remaining…
Closed system single use e-vapour products continued to register outstanding sales growth in Latvia in 2022, in the process recording the most impressive performance of any category across the country’s tobacco market during the year. These products…