Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Smoking prevalence continued to decline in North Macedonia in 2022 under the influence of the health and wellness trends, as fewer people are starting to smoke, especially amongst younger generations. This trend negatively impacted sales of…
Although smoking prevalence is declining in Lithuania in terms of cigarettes, consumers in Lithuania are very open to new innovations. Therefore, while volume sales of cigarettes, cigars, cigarillos and smoking tobacco decline in 2022, sales of…
Latvia’s tobacco industry had a good year in 2022 as demand for cigarettes increased, largely as a result of more stringent efforts to curb the clandestine trade in illicit cigarettes smuggled into the country from Russia and Belarus, while closed…
Tobacco in Hungary saw a decline in volume terms overall in 2023, attributed to several and various factors. Despite price hikes that remained below the annual inflation rate, the market's largest segments struggled to stem the fall. Volume sales of…
Tobacco registered constant value and volume growth in 2022, despite high inflation, which was caused the energy crisis stemming from the war in Ukraine. Geopolitical tensions in the region also led to a significant increase in the number of…