Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Heated tobacco products continued to report dynamic growth in both value and volume terms in 2023. One important reason for the dynamic performance of the category is the local production of heated tobacco and the fact that these products are…
Heated tobacco and tobacco heating devices performed strongly in 2022, with both categories recording double-digit growth in volume and current value terms. This was partly because sales were emerging from a relatively low base, as these product…
Closed system single use e-cigarettes turned out to be a big winner in 2023 with the category recording dynamic growth for the second year running. These products are perceived as the easiest e-vapour product for new vapers to approach and use. The…
Smokeless tobacco, e-vapour products and heated tobacco in the Czech Republic continued to develop at the end of the review period. As heated tobacco products are viewed by some as the “future of smoking”, it is essential for the major players to…
In 2023, Bosnia and Herzegovina witnessed significant changes in its tobacco landscape, marked by declining smoking prevalence and notable economic factors influencing consumer behaviour. A growing health consciousness among the population has led to…
Tobacco in Bulgaria witnessed robust growth in 2023, with retail volume growth driven largely by the growing appeal of alternative products in the form of e-vapour products and heated tobacco. Cigarette smoking remains very popular due to its low…
In 2023, there were no sharp changes in excise tax or, therefore, product prices in tobacco in Croatia. More stable prices helped to avoid declines in retail volume sales at the end of the review period. However, the growth in retail volume sales of…
Within tobacco in Estonia, cigarettes continued to struggle to maintain demand in 2023. Smoking prevalence in terms of cigarettes saw a further small decrease at the end of the review period. This was underpinned by heightened health concerns as well…
It was a positive picture for tobacco in Georgia in 2023, with healthy volume growth across all tobacco products. This was partly due to an increase in population, as there were increased numbers of immigrants from Russia, as a result of the war in…
Tobacco in Hungary saw a decline in volume terms overall in 2023, attributed to several and various factors. Despite price hikes that remained below the annual inflation rate, the market's largest segments struggled to stem the fall. Volume sales of…