Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Although smoking prevalence is declining in Lithuania in terms of cigarettes, consumers in Lithuania are very open to new innovations. Therefore, while volume sales of cigarettes, cigars, cigarillos and smoking tobacco decline in 2022, sales of…
Latvia’s tobacco industry had a good year in 2022 as demand for cigarettes increased, largely as a result of more stringent efforts to curb the clandestine trade in illicit cigarettes smuggled into the country from Russia and Belarus, while closed…
Sales of e-vapour products posted double-digit growth in current value terms in 2022, following a very successful couple of years in 2020 and 2021. Closed system single use products remained the most popular option in 2022 with the category remaining…
Closed system single use e-vapour products continued to register outstanding sales growth in Latvia in 2022, in the process recording the most impressive performance of any category across the country’s tobacco market during the year. These products…
Sales of cigarillos boomed in 2020 and 2021. Part of this growth stemmed from the excise tax tariff on these products, which allowed players to be more flexible with their pricing. Price fighter cigarillos in particular saw exceptional growth in…
2022 saw significant declines in demand for cigars and cigarillos. In cigars, the sales declines registered in 2022 form part of long-term negative sales trends that have been evident in the category for many years. In cigarillos meanwhile, declining…
Retail volume sales of cigarettes continued declining in 2022 and at a faster rate than during the previous year. Consumers are already aware of the threat posed by smoking, but the pandemic created a more immediate threat which served as further…
Retail volume sales of cigarettes generated positive growth during 2022, despite the declines seen in smoking prevalence in the country over the course of the year. The main reason for this seemingly anomalous situation is the significant decline…
As with all fmcg industries in the country, the war has strongly impacted the tobacco market in Ukraine. For example, there is a much-diminished consumer base, with approximately eight million people – some 20% of the population – estimated to have…