Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Fine cut tobacco is gaining popularity in 2022, especially among younger consumers who are attracted by its lower unit price compared to cigarettes. With inflation rates spiking in 2022, the rising cost of living in Poland has prompted some smokers…
Cigars, cigarillos and smoking tobacco continued to achieve very strong volume growth rates in 2022. Cigars achieved the fastest growth, driven by the growing demand amongst younger adult consumers who often consume these products to showcase…
Volume sales increased significantly in 2022, in spite of high inflation stemming from the energy crisis caused by the war in Ukraine. Part of the reason for the increased consumption of cigarettes was high stress levels, due to the uncertain…
In 2022, there was a further fall in volume sales. Twice yearly tax hikes on cigarettes, which are scheduled to continue until 2025, are making cigarettes very expensive. This was on top of high inflation in 2022, which was caused by an energy…
Retail volume growth in 2022 was boosted by a recovery in socialising following the total elimination of COVID-19 restrictions in March of the same year. The elimination of restrictions was brought about by a substantial reduction in COVID-19…
Although smoking prevalence among the local population continued to decline in 2022, retail sales of cigarettes continued to rise in value and volume terms. The ongoing decline of illicit cigarettes has boosted retail volume sales in Poland, with…
Cigarettes continued to decline in volume terms in 2022 as a result of the trend of waning smoking prevalence. The generational shift has contributed to enhancing the influence of the increasingly prominent health and wellness trend, which is driving…
Cigarette consumption recorded further decline in the Czech Republic in 2022, with traditional cigarette smokers, mainly young adults, continuing to migrate to heated tobacco, closed vaping systems and nicotine pouches, which are perceived as less…
In 2022, smoking prevalence in Bosnia and Herzegovina experienced a moderate decline. Despite this, the tobacco industry saw positive value growth primarily driven by price increases.
E-vapour products and heated tobacco witnessed significant progress in 2022 as consumer preferences shifted away from cigarettes. This transition towards reduced harm options and alternatives was driven by heightened awareness of the detrimental…