Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Overall, the picture remained bleak for cigarettes in Estonia in 2022, with the category seeing a further sizeable drop in volume sales during the year. Several factors led to the volume decline in cigarettes. More people gave up smoking completely,…
Closed system single use was amongst the strongest performers in smokeless tobacco, e-vapour products and heated tobacco in 2022, albeit from a low base. The category’s rapid expansion was in part down to the emergence of closed system single use…
Although heated tobacco recorded declining sales in both volume and real value (at constant 2022 prices) terms, it managed to register modest growth in current value terms in 2022, which was seen as not too bad a performance given Ukraine was…
Cigars, cigarillos and smoking tobacco all recorded major sales declines in unit volume terms in 2022, hit by a marked reduction in the assortment that was available as well as frequent out-of-stock situations, which were related to economic, import…
Cigars showed the fastest volume growth in the cigars, cigarillos and smoking tobacco category in 2022. This growth is explained by the development of cigar smoking culture in Estonia, which is now home to cigar clubs and competitions. For example,…