Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Heated tobacco and tobacco heating devices performed strongly in 2022, with both categories recording double-digit growth in volume and current value terms. This was partly because sales were emerging from a relatively low base, as these product…
The heated tobacco category is experiencing dynamic value growth as smokers are attracted by the promise of lower health risks compared to traditional cigarettes. It holds strong appeal among younger generations of legal smoking age, who are drawn to…
Cigars and cigarillos registered significant volume decline in 2022. With cigars and cigarillos being more expensive than cigarettes, smokers opted for cigarettes instead, due to high inflation. In addition, with pandemic restrictions being…
While volume sales fell for cigarettes in 2022, it was a different story for cigars and cigarillos. Several factors led to a healthy volume increase. Firstly, with pandemic restrictions completely removed, and people socialising again, this boosted…
New products stimulated category growth during the pandemic, when more time spent at home and a change in lifestyles saw more Romanians turn to cigars and cigarillos. These tobacco products are perceived as an exotic alternative and have been used by…