Eastern Europe

There was a significant increase in volume sales for cigars and cigarillos in 2022, and in particular for cigarillos. With society fully opened up, post pandemic lockdowns, this led to an increase in volume sales, as there was more socialising. The…

The excise tax on other tobacco products was increased as of July 01, 2022, while there was also an increase on April 01, 2021. With rising inflations impacting consumers' purchasing habits, this increase in unit prices during a time of heightened…

In 2022, smokeless tobacco, e-vapour products, and heated tobacco experienced continued strong growth in Croatia. More smokers in the country are shifting towards these “healthier” tobacco products and alternatives. E-vapour products and heated…

E-vapour products registered healthy constant value growth in 2022, in spite of high inflation. E-liquids remained highly fragmented in 2022, with the relatively low average disposable incomes of local consumers encouraging strong price competition.…

A substantial proportion of smokers have experimented with heated tobacco products since their introduction, and the user base is expanding, particularly in urban areas, office districts, and other locales frequented by smokers for brief respites.…

In 2022, the tobacco industry experienced a favourable year in terms of legislation, as the excise tax remained unchanged. Additionally, the tourism season performed better than the previous year, which had a positive impact on tobacco products.…

Tobacco registered constant value and volume growth in 2022, despite high inflation, which was caused the energy crisis stemming from the war in Ukraine. Geopolitical tensions in the region also led to a significant increase in the number of…

The normalisation of social activities and relaxation of COVID-19 restrictions positively impacted the tobacco market in 2022, leading to a rebound from its decline in 2021. Initially, there was optimism for the summer and rest of the year, as…

The smoking prevalence in Bosnia and Herzegovina continued to decline in 2022 under the continued influence of health and wellness trends. Moreover, the rising unit prices of cigarettes and tobacco products in general played a significant role in the…

Volume sales of cigarettes continued to decline in 2022. Younger adults are increasingly opting for alternatives to cigarettes, such as heated tobacco and vaping, which they perceive as less damaging to their health. Also, an increase in excise tax…

In 2022, cigars, cigarillos, and smoking tobacco experienced robust double-digit growth in both retail value and volume. This growth was primarily driven by increased consumer demand from niche consumer groups and cigar aficionados. Although the…

Cigars and cigarillos continued to record slight volume growth in 2022. Cigarillos saw a better performance in the year as they offer a wide variety of products, which appeal to local smokers. The most popular flavours in the Czech Republic remain…

E-vapour products and heated tobacco witnessed significant progress in 2022 as consumer preferences shifted away from cigarettes. This transition towards reduced harm options and alternatives was driven by heightened awareness of the detrimental…

Closed system single use products recorded further dynamic growth in 2022, continuing to appeal to consumers with their attractive prices and wide variety of flavours. Also, the health and wellness trend, which has been deepened by COVID-19, is…

In 2022, smoking prevalence in Bosnia and Herzegovina experienced a moderate decline. Despite this, the tobacco industry saw positive value growth primarily driven by price increases.

Cigarette consumption recorded further decline in the Czech Republic in 2022, with traditional cigarette smokers, mainly young adults, continuing to migrate to heated tobacco, closed vaping systems and nicotine pouches, which are perceived as less…

Cigarettes continued to decline in volume terms in 2022 as a result of the trend of waning smoking prevalence. The generational shift has contributed to enhancing the influence of the increasingly prominent health and wellness trend, which is driving…

Although smoking prevalence among the local population continued to decline in 2022, retail sales of cigarettes continued to rise in value and volume terms. The ongoing decline of illicit cigarettes has boosted retail volume sales in Poland, with…

Retail volume growth in 2022 was boosted by a recovery in socialising following the total elimination of COVID-19 restrictions in March of the same year. The elimination of restrictions was brought about by a substantial reduction in COVID-19…

In 2022, there was a further fall in volume sales. Twice yearly tax hikes on cigarettes, which are scheduled to continue until 2025, are making cigarettes very expensive. This was on top of high inflation in 2022, which was caused by an energy…