Eastern Europe

In 2022, smokeless tobacco, e-vapour products, and heated tobacco experienced continued strong growth in Croatia. More smokers in the country are shifting towards these “healthier” tobacco products and alternatives. E-vapour products and heated…

Closed system single use was amongst the strongest performers in smokeless tobacco, e-vapour products and heated tobacco in 2022, albeit from a low base. The category’s rapid expansion was in part down to the emergence of closed system single use…

Sales of e-vapour products posted double-digit growth in current value terms in 2022, following a very successful couple of years in 2020 and 2021. Closed system single use products remained the most popular option in 2022 with the category remaining…

E-vapour products and heated tobacco witnessed significant progress in 2022 as consumer preferences shifted away from cigarettes. This transition towards reduced harm options and alternatives was driven by heightened awareness of the detrimental…

Closed system single use e-vapour products continued to register outstanding sales growth in Latvia in 2022, in the process recording the most impressive performance of any category across the country’s tobacco market during the year. These products…

E-vapour products registered healthy constant value growth in 2022, in spite of high inflation. E-liquids remained highly fragmented in 2022, with the relatively low average disposable incomes of local consumers encouraging strong price competition.…

For e-vapour products, there was a significant increase in constant value sales. In particular, closed single-use vaping systems registered growth, though from a low base. Since the main consumers of e-vapour products are young, they have limited…

Although heated tobacco recorded declining sales in both volume and real value (at constant 2022 prices) terms, it managed to register modest growth in current value terms in 2022, which was seen as not too bad a performance given Ukraine was…

Heated tobacco saw the arrival of Glo from British American Tobacco Plc in 2022, causing disruption with its new devices priced at some 50% lower than its sole competitor Iqos (Philip Morris Slovakia sro). Heavy marketing support in tobacco…

A substantial proportion of smokers have experimented with heated tobacco products since their introduction, and the user base is expanding, particularly in urban areas, office districts, and other locales frequented by smokers for brief respites.…

The dynamic value growth seen in 2022 was almost exclusively due to the strong performance of heated tobacco. Heated tobacco is locally produced in Romania and is widely distributed through small local grocers, which are a popular channel for buying…

Heated tobacco and tobacco heating devices performed strongly in 2022, with both categories recording double-digit growth in volume and current value terms. This was partly because sales were emerging from a relatively low base, as these product…

The heated tobacco category is experiencing dynamic value growth as smokers are attracted by the promise of lower health risks compared to traditional cigarettes. It holds strong appeal among younger generations of legal smoking age, who are drawn to…

Closed system single use products recorded further dynamic growth in 2022, continuing to appeal to consumers with their attractive prices and wide variety of flavours. Also, the health and wellness trend, which has been deepened by COVID-19, is…

In 2022, smoking prevalence in Bosnia and Herzegovina experienced a moderate decline. Despite this, the tobacco industry saw positive value growth primarily driven by price increases.

Cigarettes remained the key driver of tobacco sales in Bulgaria during 2022 and this was largely thanks to strong accessibility, the result of relatively low prices across the industry, but especially in cigarettes. Despite the record high inflation…

In 2022, the tobacco industry experienced a favourable year in terms of legislation, as the excise tax remained unchanged. Additionally, the tourism season performed better than the previous year, which had a positive impact on tobacco products.…

Overall, the picture remained bleak for cigarettes in Estonia in 2022, with the category seeing a further sizeable drop in volume sales during the year. Several factors led to the volume decline in cigarettes. More people gave up smoking completely,…

Tobacco registered constant value and volume growth in 2022, despite high inflation, which was caused the energy crisis stemming from the war in Ukraine. Geopolitical tensions in the region also led to a significant increase in the number of…

The normalisation of social activities and relaxation of COVID-19 restrictions positively impacted the tobacco market in 2022, leading to a rebound from its decline in 2021. Initially, there was optimism for the summer and rest of the year, as…