Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Rampant inflation in 2022 forced consumers to tighten their belts and cut back on spending, such as travel and consumer foodservice. Many consumers continued to favour or turned to home entertainment, including video gaming. Therefore, following…
The popularity of mobile gaming continued to grow at a pace in Poland due to high levels of smartphone and tablets ownership. Young audiences may be the core users, but mobile gaming is also becoming more popular among a wider audience, including…
Following double-digit retail current value growth through the review period, traditional toys and games in Romania recorded an even faster increase in 2022. Traditional toys and games continued to benefit from the high demand from consumers at the…
Poland’s ageing population and falling birth rates have impacted sales of traditional toys in 2022 with current value growth falling year on year. As the population ages, there has been a shift towards more technologically advanced toys and games for…