Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

 
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Croatia

Jul 2023

The economic uncertainty in the wake of the COVID-19 pandemic and the Russian invasion of Ukraine in 2022 has made more Croatians price-sensitive. Nonetheless, added-value health and wellness trends sustain sufficient value growth and an increased…

USD 1,195
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria

Jul 2023

While the contraction will be less severe than in 2022, sweet biscuits, snack bars and fruit snacks is poised to record a negative result in overall retail volume sales terms for a second consecutive year in 2023. This is mainly because Bulgarians…

USD 1,195
Country Report

Sugar Confectionery in Serbia

Jul 2023

Retail volume sales of sugar confectionery saw positive growth in 2023, continuing the pattern of the previous year. This was largely due to the return of consumers, including children, to their busy, pre-pandemic lifestyles, which led to an increase…

USD 1,195
Country Report

Sugar Confectionery in Latvia

Jul 2023

While sugar confectionery is expected to register an increase in current value sales, volume growth is expected to be muted, as continuing high inflation dampens volume sales. In terms of value growth, mints are expected to be the strongest…

USD 1,195
Country Report

Sugar Confectionery in Hungary

Jul 2023

Sugar confectionery saw a mixed performance in 2023, with volume growth rates varying according to subcategory. With food inflation running at record levels, retailers focussed on rationalising their product portfolios in favour of their best-selling…

USD 1,195
Country Report

Sugar Confectionery in Croatia

Jul 2023

Sugar confectionery is expected to register a slight decline in volume sales in 2023. This reflects the fact that local consumers are increasingly shunning sugar confectionery due to its high sugar content and limited nutritional value. The category…

USD 1,195
Country Report

Sugar Confectionery in Bulgaria

Jul 2023

Although inflationary pressures in Bulgaria have eased somewhat since the start of the year, rising prices and falling purchasing power mean growth in sugar confectionery retail volume sales in 2023 looks set to be down slightly from 2022 and remain…

USD 1,195
Country Report

Snacks in Serbia

Jul 2023

Retail sales of snacks saw positive growth in 2023, continuing the pattern of the previous year. This was largely due to the return of consumers to their busy, pre-pandemic lifestyles, including increased opportunities for socialisation inside and…

USD 2,450
Country Report

Snacks in Latvia

Jul 2023

Snacks is expected to register modest constant value and volume growth in 2023, as continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy, all have a dampening…

USD 2,450
Country Report

Snacks in Hungary

Jul 2023

Retail volume sales of snacks in Hungary saw a fairly flat performance in 2023. While growth was buoyant in current value terms, this was due to massive inflationary pressures, rather than any real upturn in demand. With Hungary having been added to…

USD 2,450
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