Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

 
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Estonia

Jun 2023

Sweet biscuits, snack bars and fruit snacks are expected to register muted constant value growth, as inflation still remains high, as well as muted volume growth. This sector was particularly affected by the rising price of wheat, with Ukraine…

USD 1,195
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia

Jun 2023

In 2023, sweet biscuits, snack bars and fruit snacks has continued to experience positive growth in both retail volume and current value sales, driven by several factors. Firstly, the snackification trend is driving consumers towards more convenient…

USD 1,195
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in the Czech Republic

Jun 2023

With steep price increases caused by high inflation, Czech consumers are increasingly price-conscious and purchasing sweet biscuits, snack bars and fruit snacks through promotions or discounts. Despite this, volume sales have increased as office…

USD 1,195
Country Report

Chocolate Confectionery in Bulgaria

Jul 2023

Recent checks by media and consumer organisations have shown certain types of chocolate confectionery – such as luxury boxed assortments and tablets – cost considerably more in Bulgaria than in other European countries where living standards are much…

USD 1,195
Country Report

Chocolate Confectionery in Croatia

Jul 2023

Chocolate confectionery is expected to register further current value and volume growth in 2023, with value growth higher than volume growth as inflation pushes prices up. Countlines, particularly for on-the-go formats.

USD 1,195
Country Report

Chocolate Confectionery in Hungary

Jul 2023

Retail volume sales of sales of chocolate confectionery saw a flat performance in 2023. With food prices rocketing, consumers were forced to reduce their expenditure on non-essential items. However, while, price hikes were inevitable, there was some…

USD 1,195
Country Report

Chocolate Confectionery in Latvia

Jul 2023

While chocolate confectionery is expected to register a double digit increase in current value sales, volume sales are expected to fall slightly. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in…

USD 1,195
Country Report

Chocolate Confectionery in Serbia

Jul 2023

Retail volume sales of chocolate confectionery continued to see positive growth in 2023, supported by the return of Serbians to their busy, pre-pandemic lifestyles, including increased opportunities for on-the-go and impulse consumption. Despite…

USD 1,195
Country Report

Gum in Bulgaria

Jul 2023

Growth in retail volume sales of gum in Bulgaria in 2023 looks set to surpass that recorded in 2022, with chewing gum and bubble gum both projected to register improved results in this respect. This is mainly explained by the fact that consumption is…

USD 1,195
Country Report

Gum in Croatia

Jul 2023

Given the strong inflation and growth in unit prices, gum had a moderately successful year in current retail value terms. The number of tourists continues to rise, and the entertainment trend, which was strong in 2022, continues in 2023.…

USD 1,195
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