Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Chewing gum saw a second year of decline in retail volume terms in 2023, albeit to a lesser extent than the previous year. Sales of chewing gum remain largely impulse-driven and with more Hungarians working from home, at least on a hybrid basis, they…
Gum is expected to register modest volume growth in 2023, as consumers lead busy lives and often use gum as a breath freshener. In addition, gum is particularly popular among smokers, to remove any bad breath.
Retail volume sales of gum saw relatively modest growth in 2023, when compared to the performance of the previous year. Chewing gum continued to account for the lion’s share of the category, as well as recording the stronger performance. Sugar-free…
With high inflation still driving up production costs and unit prices, ice cream in Bulgaria is set to register faster growth in retail current value sales than retail volume sales in 2023. Demand has remained fairly robust despite falling purchasing…
Ice cream is expected to record double-digit current value growth and healthy volume growth in Croatia in 2023. With society opening up fully after the lifting of COVID-19 restrictions, impulse ice cream will likely perform particularly well as local…
Retail sales of ice cream saw modest growth in volume terms in 2023, following the stagnant performance of the previous year. This was largely due to an increase in demand for take-home dairy ice cream, particularly bulk varieties, which represent…
Ice cream is expected to be an outlier in terms of snacks in 2023, with healthy constant value and volume growth expected. A hot summer is also expected to boost volume sales. However, with consumers continuing to be price sensitive, as inflation…
Ice cream saw positive growth in volume terms in 2023, continuing the trend of the previous year. Overall, foodservice sales grew faster than their retail counterparts, although the difference was not as extensive as in 2022, when there was a release…
Overall retail volume sales growth for savoury snacks in 2023 is set to be slower than in 2022, primarily because high inflation has continued to erode purchasing power among Bulgarians and drive up unit prices. The downturn is also explained by the…
Savoury snacks is expected to register current value and volume growth in 2023. However, inflation will dampen volume growth somewhat as the war in Ukraine leads to rising energy and food prices. Players are reacting by offering discounting and price…