Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Marketing campaigns grew in importance for the chewing gum industry in Poland towards the end of the review period. Wrigley, the leading player in the chewing gum category in Poland, launched a campaign called "Every Smile is Beautiful" to support…
Gum continues to gradually recover from the pandemic in 2023, although retail volume sales are still declining marginally. Gum increasingly has a bad name, due to its high sugar content and bad environmental reputation in terms of disposability, and…
Retail volume sales of gum have been restored after the losses suffered during the COVID-19 pandemic, with sales coming back to more stagnant growth in 2023. By comparison, current value growth continued in double-digits thanks to retail price…
Gum is expected to register modest volume growth in 2023, as consumers lead busy lives and often use gum as a breath freshener. In addition, gum is particularly popular among smokers, to remove any bad breath.
Chewing gum saw a second year of decline in retail volume terms in 2023, albeit to a lesser extent than the previous year. Sales of chewing gum remain largely impulse-driven and with more Hungarians working from home, at least on a hybrid basis, they…