Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Marketing campaigns grew in importance for the chewing gum industry in Poland towards the end of the review period. Wrigley, the leading player in the chewing gum category in Poland, launched a campaign called "Every Smile is Beautiful" to support…
Retail volume sales of gum have been restored after the losses suffered during the COVID-19 pandemic, with sales coming back to more stagnant growth in 2023. By comparison, current value growth continued in double-digits thanks to retail price…
Chocolate confectionery is expected to register moderate constant value growth in 2023, but volume growth will be marginal. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening…
The significant rise in commodity prices, production costs, and inflation in 2023 has a notable impact on consumers' ability to purchase chocolate confectionery. Consequently, there is a heightened interest in price promotions and discounts as…
In 2023, chocolate confectionery remains impacted by high inflation, with a decrease in purchasing power due to the high cost of living, as both bills and food prices have risen. The elimination of COVID-19 restrictions in 2022 led to the return to a…