Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Like other packaged food categories, ice cream suffered in late 2022 and 2023 from electricity outages. These energy problems had strong negative impact on the manufacture and storage of frozen goods. While ice cream is set to register strong retail…
The demand for gum in Ukraine suffered heavily in the wake of the Russian invasion of the country in 2022. This was partly because consumers in Ukraine looked to save money, and they tended to make fewer impulse purchases, which included perceived…
During times of economic uncertainty, chocolate confectionery tends to cede ground to sugar confectionery in Ukraine. This is largely because of the higher prices of chocolate confectionery amid strong pressure on consumer incomes. Towards the end of…
Sweet biscuits, snack bars and fruit snacks saw strong double-digit current value growth in 2023, supported by stable consumer demand and rising unit prices. Inflation remains high fuelling much of the current value growth. Rising consumer demand for…
Sweet biscuits, snack bars and fruit snacks achieved a better performance in retail volume terms in 2023, despite the ongoing issue of inflation. Consumers are opting for healthier options such as fruit snacks and snack bars, as well as more…