Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Thanks to its natural and healthy product image, honey has benefitted from consumer concerns about wellbeing and immunity. Many local households purchase honey from local beekeepers, trusting the quality of local honey more than that which is sold in…
Retail volume sales of honey remained well below 2021 levels in 2023 despite positive growth over the course of the year and this is due to the dramatic declines previously seen in demand for honey as armed conflict gripped Ukraine during 2022. With…
In 2023, cooking ingredients and meals experienced robust volume growth alongside strong double-digit percentage increases in value terms. These achievements were largely driven by ongoing inflationary pressure and rising unit prices across all…
In 2023, edible oils witnessed stagnant retail volume growth, primarily due to static consumer demand and the saturation of leading categories, notably sunflower oil. Despite this, inflation significantly impacted unit prices, resulting in robust…
In 2023, meals and soups experienced continued robust retail volume growth, propelled by the solid performance of shelf-stable ready meals and frozen pizza. Despite being the largest category, soups faced a moderate decline due to shifting consumer…