Eastern Europe

Rising unit prices has led to value sales growth for sweet spreads, while volume sales remain under pressure as consumers focus their dwindling budgets on paying for essential foodstuffs and services. Sweet spreads sales have also been limited by a…

Rising health awareness among Slovenia consumers is directing the development of new products in sweet spreads. Towards the end of the review period Natureta, one of the most popular brands in jams, launched a new jam with low-sugar content. K-NORMA,…

Thanks to its natural and healthy product image, honey has benefitted from consumer concerns about wellbeing and immunity. Many local households purchase honey from local beekeepers, trusting the quality of local honey more than that which is sold in…

Retail volume sales of honey remained well below 2021 levels in 2023 despite positive growth over the course of the year and this is due to the dramatic declines previously seen in demand for honey as armed conflict gripped Ukraine during 2022. With…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…