Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
In 2023, sweet spreads witnessed a moderate decline in retail volume, primarily driven by reduced consumer demand for chocolate spreads and jams and preserves. These categories faced challenges due to the ongoing negative impact of health and…
In 2023, all sauces, dips, and condiments witnessed positive moderate retail volume growth, except for mayonnaise and mustard, which experienced a moderate decline. This decline can be attributed to various factors, including the impact of health and…
In 2023, meals and soups experienced continued robust retail volume growth, propelled by the solid performance of shelf-stable ready meals and frozen pizza. Despite being the largest category, soups faced a moderate decline due to shifting consumer…
In 2023, edible oils witnessed stagnant retail volume growth, primarily due to static consumer demand and the saturation of leading categories, notably sunflower oil. Despite this, inflation significantly impacted unit prices, resulting in robust…
In 2023, cooking ingredients and meals experienced robust volume growth alongside strong double-digit percentage increases in value terms. These achievements were largely driven by ongoing inflationary pressure and rising unit prices across all…
Retail volume sales of honey remained well below 2021 levels in 2023 despite positive growth over the course of the year and this is due to the dramatic declines previously seen in demand for honey as armed conflict gripped Ukraine during 2022. With…
Thanks to its natural and healthy product image, honey has benefitted from consumer concerns about wellbeing and immunity. Many local households purchase honey from local beekeepers, trusting the quality of local honey more than that which is sold in…
Rising health awareness among Slovenia consumers is directing the development of new products in sweet spreads. Towards the end of the review period Natureta, one of the most popular brands in jams, launched a new jam with low-sugar content. K-NORMA,…
Rising unit prices has led to value sales growth for sweet spreads, while volume sales remain under pressure as consumers focus their dwindling budgets on paying for essential foodstuffs and services. Sweet spreads sales have also been limited by a…