Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
As the popularity of home cooking rises, spurred by lessons learned during the pandemic and ongoing inflation in Poland, Poles are increasingly preparing meals at home. This trend is expected to drive sales of dairy products often used as…
Due to the economic uncertainty in the country, most other dairy categories are showing a drop in volume sales in 2023, especially chilled and shelf stable desserts as they are not perceived to be essential items. Decline is also attributable to the…
The international price of raw milk decreased in 2023, which resulted in a slight price compensation for sour cream and other dairy products. Besides, in order to break sanctioned inflation, the government introduced a new anti-inflation tool, which…
Cream continues to be the largest product area in terms of volume sales in 2023, with the bulk of cream sales accounted for by sour cream, which is a traditional product in Georgia. Sour cream is frequently paired with traditional Georgian dishes…
Other dairy continues to be a sizeable product area, largely supported by the popularity of cream and fromage frais and quark. In 2023, it is expected to register minimal constant value growth and moderate volume growth. In 2023, chilled desserts is…
In 2023, other dairy is witnessing very strong growth in current value terms, mainly as a result of the rising unit prices amidst inflationary pressure. Despite the higher prices, consumer demand is fairly stable resulting in moderate retail volume…
The rising purchase price of milk over 2022, motivated farmers to increase production. This increase was reflected on the consumer's side, with retail milk volume increasing in 2022. This was partly the result of population increase, with almost half…
In 2023, dairy producers in Poland employed innovative marketing campaigns to stimulate the sales of drinking milk products. The Dairy Cooperative Piatnica (OSM Piatnica) launched a notable campaign promoting its fresh milk, distinguished by its…
Cow's milk is facing stagnating sales in 2023 as demand continues to wane due to the price increases of 2022. Rising energy costs together with logistics and ingredient costs have forced manufacturers to raise average prices. The purchase price of…
In November 2022, the government placed a price cap on selected basic food, and the regulation was extended until 30 June 2023. The 2.8% fat content UHT cow milk was among the food with frozen prices, leading to minimal single-digit growth for the…