Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
As the situation around COVID-19 began to resolve in 2022, people were returning to work. However, the war in Ukraine caused inflation, with the price of raw milk rising, hampering growth. Since products such as desserts, fromage frais and creams are…
Although other dairy saw heavy losses in retail volume terms in 2022 due to the impact of Russia's invasion of Ukraine, the category did not see such a sharp decline as some other areas of dairy. A major factor behind this was the more stable…
Consumer demand for plant-based dairy picked up in 2023, resulting in strong double-digit current value growth and a better performance in retail volume sales compared to the previous year. There is a growing appetite for dairy alternatives and…
In 2023, plant-based dairy continues to enjoy healthy growth in Bulgaria, both in retail volume and current value terms. Plant-based products were less affected by the previous year’s inflation than the dairy category, as they are generally consumed…
Plant-based milk is gaining popularity in Croatia, as evidenced by the growing percentage of the population now purchasing them. Plant-based milk products are most commonly purchased by higher-income groups living in urban areas. Even though the…